Pros and Cons of the Donor walls
Since the popularity of Donor Walls (as advertising media) increased in Canada and United States of America many people especially the newbie media buyers are discussing the positive and negative points of donor wall as advertising media. Here is the brief explanation about pros and cons of the donor wall for you, hope the information helpful.
First are the pros of donor wall. This media is simply attractive if used in advertising and brand awareness campaign since you can create various shapes on it. In order to get impactful effect you can design specific theme for the donor wall so there will be the red-line between custom media and conventional media that used in integrated advertising campaign. The donor wall is perfect for long term campaign so it can save a long term advertising campaign budget (annual campaign or seasonal campaign).
Second, the cons of donor walls are, the information which related to your advertising campaign only can be accessed by the audience around the area of the donor wall (selective audience). Although the target audience’s profile could vary (men, women, children, etc) but the coverage of the media is smaller than conventional media such as newspaper. This media also limited in time and space compared to online media. Well, everything has positive and negative sides so don’t be confused (you just need to combine this media with other media to obtain maximum exposure for the campaign program) and if you want to find more details of the donor wall, please visit the official website today.